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The Human-Centered Design Coach



based in San Francisco Bay Area, USA

AJ Thomas is the founder of Infuse Program Foundation, a non-profit providing entrepreneurial education and experiences to underrepresented youth in East Side San Jose, and is currently the Chief Explorer and Board Advisor at BrainCandy Labs, powered by Women in Technology International. Her experience includes several roles that have spanned across sales, support engineering, product & design, and human resource and leadership. Her unique journey also includes deep experience in executive and leadership capacities most recently serving in C-Level positions such as Vice President of People & Culture, CHRO, and Head of Talent roles at several enterprise technologies and startup companies. Serving in these roles and tours of duty, has allowed AJ to be a key contributor to developing talent for the future and has shaped her unique approach to coaching and leadership.

A lot of what fuels AJ’s interests and passions intersect at bridging the gaps in talent, culture, and career. This includes serving as an executive and leadership coach and curating access to education for underrepresented talent. Often known for surfacing “activating questions” her unique coaching style is founded on the principles of compassion, curiosity, and courage. The result of what she does moves people and organizations forward to create a future of infinite possibilities.


AJ is a Certified Executive Coach from UC Berkeley and the Berkeley Executive Coaching Institute and holds advanced degrees from San Jose State University, NYU, and Stanford University combining disciplines of business, integrated change management, organizational development, and leadership. She lives in California with her husband and three children.


We're often met with decisions that define our breakthrough moments in life. Asking ourselves what needs to be true to get to our desired outcomes helps frame our paths forward to endless possibilities. Hi, I'm AJ Thomas, Founder and Coach at WKND WSDM. Building culture is my knack and creating the conditions for people and their talents to come to life in a meaningful way is what excites me. I am often described as a big picture thinker and fanatic executor, though I consider myself an entrepreneur at heart that's just naturally curious. I like thoughtful approaches to complex problems and creating high-impact solutions. I fall deeply in love with problems and am energized by the journey of discovering why they exist and how to solve them. The work I do centers around moving people and organizations forward by way of creating, building, and institutionalizing processes, and designing/experimenting with innovative approaches. I get most of my joy in discovering leadership from those around me and have continuously found that vast knowledge of intelligence exists untapped just waiting for the right question to be asked.

So, what needs to be true for you  to discover your possibilities?

Let's Do this

Teenager on Her Phone


Your breakthrough awaits.

Discover your possibilities today.


  For pricing or booking sessions directly, send a nudge below.  

By choosing WKND WSDM you are supporting a woman-owned minority coaching practice.

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